The founder of the shoemaking tradition.
In 1929 our grandfather Antonio Ortuño Martinez began making hand-made shoes with double stitched GOODYEAR high quality.
Today, the third generation replaces the work of dedication and leadership played by Pedro Ortuño, and is in charge of continuing the
expansion of the brand worldwide.

The shoemaking tradition of  Ortuño family dating back to 1929, and in 1980 when the brand New Rock comes through the visionary capacity of Pedro Ortuño.

A quality that allowed him to create the COMFORT PLUS system to achieve anatomic sole injected
with great protection to water and cold. A method patented worldwide.
Since then the brand has been considered a benchmark in terms of design and quality.
Unique and groundbreaking designs used in Hollywood movies and TV series from 1980 to today.

Selling in over 60 countries, ensures a level of continuity and expansion to come a
only product to customers everywhere and with any outfit and for any occasion:
Metal, rock, cyber, casual, biker, western ....